The latest products released from Givenchy truly embody the key trends of the Spring/Summer 2016 runways with a focus on fresh skin, natural enhancement and pastel tones. When looking at the advertisement element of this unit in regards to Givenchy and the trends of S/S 2016 it makes sense to create a look based on the products that would be accessible to the makeup artists working for the brand but also to the general public of which the products will be marketed to. In addition to this is the attention paid to the trends themselves, with a heavier focus this season on the natural face it is important to retain this ideology and colour palette within the creations for my advertisement looks. The focus on skin and use of grey/brown tones as opposed to black is something that stands out to me most from this collection as the combination of products allows for a otherworldly elegance yet also a sense of allowing more realism in regards to the expectations of beauty. Embracing the natural state. Commonly pink is not a colour of favour within my work however the use of these natural tints within this makeup collection reflect a degree of innocence as it reminds one of the tinted balms of our early teen years. By taking women back to this time through a more sophisticated branding it adds sophistication to natural beauty.
Givenchy states this collections intention is to transform the Givenchy woman in a celebration of all
skin tones therefore allowing for every woman to have a taste of delicate,
ethereal beauty while embodying the every woman. The collection was heavily
inspired by the idea of light and luminosity, focusing in particular on how
light can bring life into things. Each product is designed to embody this
ideology through illuminating the complexion and adding subtle hues of pink to
create a kaleidoscope effect on the skin. Unlike many previous advertisement
campaigns the connotations of the Givenchy woman have been heavily softened by
this campaign and the idea of the “everywoman” enhanced to change the ideology
of women to love them selves. Within the collection there is not hint of colour
correction, concealer or foundation, instead each product caters to the focus
of luminosity and care for the delicate features of the face.
Givenchy La Revelation Organelle Products:
- Givenchy Le Prisme Blush
– £32.00 No.41 Lune Rose –
peachy orange, soft pink, bubblegum pink, coral.
The newest prism blush compact to come from Givenchy which supplies four individual shades that may be used singularly or combined for a unique colour payoff. The compact features a variety of tones from peachy orange to bright bubblegum pink and soft corals allowing for a blush set that seeks to suit every skin tone.
- Givenchy Poudre Lumiere
Originelle – £41.50 Highlighting Powder with a matte finish.
A highlighting powder with a unique matte finish to the skin. Ingredients such as Rose Quartz powder add illuminosity to the skin to create a natural radiance without the addition of glitter particles.
- Givenchy Mister Scrub –
£22.00
A gentle lip smoothing exfoliator that removes roughness and prepares the lips for colour application, also comes with its own hints of soft pink to create a gentle tint of rose to bring colour to the lips.
- Givenchy Mister
Gentlebalm –
Colour enhancing balm that works in partner with that of Mister Scrub to further moisturise the lips and add a naturally soft pink hue while SPF protects from sun/elemental damage.
- Givenchy Ombre Couture – £18.00
No.15 Bleu Celeste and No.16
Jaune Aurora
Created within their own single pots both of these shades are a continuation of the 2015 beauty trend of cream eye pigments. Both shades are inspired by the features of the S/S 2016 beauty trends which features pastel spring eyes with a 1960's feel. The two tones include that of a citrus yellow and pale blue which supply a soft, moisturising veil of colour to the lid.
- Givenchy Liner Couture – £24.50
No.2 Brown
Felt tip liner with a density that lies between that of a liquid and pencil, the soft brown colour naturally enhances that lash line while also allowing for more graphic lines to be drawn in a softer chocolate tone.
- Givenchy Phenomen Eyes
Mascara - £24.50 No.3 Deep Grey
In a softer take on the classic ebony black mascara, Givenchy presents a grey toned mascara to accentuate the eye using a unique, softer shade for the season.
- Givenchy Le Vernis - £15.50
No.29 Rose Halo
A soft pink nail varnish inspired by the textures of Rose Quartz found within the Poudre Lumiere Originelle.
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