La Revelation Orginelle Advertisement - The 5 P's

http://www.beautyalmanac.com/article/givenchy-la-revelation-
originelle-makeup-collection-for-spring-2016/2617

Product, Packaging, Presentation, Promotion and Price Point:
The product placement in this image isn't a hugely dominating factor as the model takes up most of the placement within the advertisement. This is essential to the Givenchy aesthetic as their campaigns render themselves heavily based on the creation of beauty imagery. The product within this specific advertisement is that of the illuminating powder, lip scrub and balm that was created as part of the La Revelation Originelle SS16 Collection. Due to the nature of the products which add sheen to the skin the aesthetic of the advertisement is designed to reflect this. The background of the image is created in a light effect that features both pastel pink and blue tones, this is done to reflect the two colour pigments featured within the makeup collection but also connotes the bright light theme of the campaign. The model within the image is made up using products from the collection. The skin is radiant with a youthful glow and flushed cheeks along with the soft pastel eye. This makeup look reflects many of the trends seen within the SS16 shows across the globe, but also reflects the youthful beauty element that Givenchy adverts continue to embody. The overall vibe of the model is very ethereal and almost spirit like as the high exposure of the photography has created a soft lighting effect that blurs the edge of the image subtly. The effect this has on the model is harmonising with the editing of the background that creates the illusion of a subtle wind effect, which looks almost alien like/otherworldly. 
In regards to presentation the overall advert is very clean cut and fresh, this is key to the stylings of most Givenchy beauty adverts which do not rely on flashy over editing of product layout but instead focus on the quality of the makeup look and clean finish of the products advertisement. The Givenchy  title is the most prominent element to any of the adverts and this is no different for the La Revelation Organelle collection. Givenchy is a well established and famed fashion house and therefore do not need to rely on alternative trigger words, instead the association of quality with their name puts forwards enough of a distinct message. In addition to the title is that of the product collection title, its date '2016 Spring Summer Collection' and the products themselves. The overall look is clean and says exactly what it needs to without over doing anything. Continuing on from the brand's lack of reliance on additional information is that of the price point, known for being a brand of extreme high quality it is expected that the price point for these products would be extremely high. That being said the actually expense for these items is relatively reasonable and not necessarily out of reach to a consumer market. This is an interesting element to most Givenchy beauty products as there is a districvite difference between the prices for their classic cosmetics (such as this collection) and their couture products that peek at around £200 a piece. The price of their cosmetics however for this collection is within an agreeable amount therefore making their products more available, but in addition it is not so cheap that high quality isn't expected. This is a suitable balance as it allows for women to treat themselves to a luxury brand but without financially crippling themselves in the process. The whole ideology of makeup being an affordable luxury is executed well through their advertisements.