Hair Designs For Givenchy Ads

In regards to the hair designs for my advertisement images I wanted to keep close to the classic looks used within Givenchy's own beauty campaigns. Often the models are depicted with elegant hairstyles that are off the face and allow for the makeup to be on full display, the hair is commonly styled into classic undoes such as buns, twists and chignons as they allow for the hair to be chicly styled to reflect the elegance of Givenchy but also are practically pulled away from the face. This was an element that I wanted to bring forward into my own work as i felt that it was essential to embody that same aesthetics as the real thing. Fortunately all three of the classic chic hairstyles that I have come across in my analysis of Givenchy adverts have been taught to us during university studies, therefore the three styles that I elected to design were that of the french twist, classic low bun and chignon. All three of these styles are classic hair designs but also require a large majority of the hair to be pulled away from the face, this means that the hair looks both elegant but doesnt overshadow the makeup. As the makeup for my adverts is fairly soft in comparison to many other advertisements from different brands it was important to achieve this balance of simplicity.

Out of my three designs for this element I feel that the use of a bun is far to simplistic and almost lazy in comparison to the skills required for me to create a chignon or french twist. Due to this factor alone I am more inclined to produce the last two hair designs as they require more technical skill but also give a more polished final outcome. In particular the french twist which will have to be polished and smooth to look effective on camera. That being said I do like the concept for the bun as I feel that the free flowing pieces at the front of the face capture a sense of youthfulness that is also used within the SS16 advert for Givenchy's La Revelation Originelle collection, then again I want to avoid creating something that essentially copies that image.