Makeup Design Day

For my daytime advertisement I wanted to create a makeup look that was very soft and natural, working to provide a main focus on the complexion and creation of a beautifully highlight. The makeup look for many of the Givenchy day advertisements is very natural but with subtle hints of pink tones mainly on the cheeks, eyes and lips. This was an element that I wanted to incorporate into my own design for the day look. As the products that I am focusing this advert on are that of a highlighting powder and lip balm, the creation of radiant skin with subtle shine was going to be the forerunning concept. In regards to producing multiple makeup designs I personally did not see much of a point as for creating a natural skin with highlight and subtle pink tones the application is very similar regardless, but also there is only so many changes that can be made to a very minimal makeup look. Due to this I have created a single makeup design for my day time advertisement but the elements of the look may be enhanced or reduced dependant on the model that is selected for my final image and test images. Regardless there are a few key products that are essential to allowing me to create this look. The first of which is the inclusion of both a serum base by Hourglass and MAC's strobe cream, both of these products in combination is my go to technique for creating glowing skin as both have hydrating elements as well as features for enhancing a dewy skin. This will then be topped off with Face and Body foundation and concealer but only in places that I feel my model will require it, the whole point of this look is to create beautiful natural complexions with radiant skin. In regards to colour I want to add a pearl pink wash to the eyes and lips that will harmonise with the use of liquid/powder highlight, but I also feel a peach toned blush will be essential to brighten the face. Within all Givenchy advertisements a blush is visible, this brings life back into the face as due to the slight over exposure of the photography some of the colour is toned away from the models face. The use of colour will begin soft however dependant on the needs of my model and how the makeup translates to camera this element could change.