Look 1:
This first makeup look is more of a development from the sheer natural skin design of my daytime look. I wanted to do something along these lines of taking a look from day into night so that my adverts shared a form of consistency and also created a storyline for the whole cosmetics collection as all the items taken for my adverts will be from one body of released cosmetics. To turn this look into an evening one I did simple techniques such as enhancing the powder sculpting on the cheekbones, adding shadow around the eye and subtly deepening the colour tone of the lips. These changes were enough to create an evening look however it was important that the makeup was still fairly minimal as I did not want to overpower the aesthetic of the advert. Givenchy adverts focus on beauty, however the trend of the season was that of natural beauty and therefore I had to keep this concept in mind for the creation of my evening looks. I took a majority of inspiration from the 90's liner and dewy skin trend that was used by brands such as Chloe and Givenchy's own SS RTW collection. The main focus of this evening look is that of the eye makeup which I am planning on creating by using a combination of smudged out brown/grey eyeliner pencil and dense brown/black shadow that will be worked using a flat brush into the lash line of the eye and blended out. I still want the first makeup look to hint through despite the addition of the smokey eye and therefore the pearl must be visible on the eyelid. In addition the lip colour that was previously a soft pink is going to be toned down to a soft brick tone, however this too will not be a strong lip colour as the whole aesthetic of the advertisement is to focus on the eyes and keep the face youthful and soft.
Look 2:
This second makeup design is slightly more dramatic than the first in particular with the respects of the eye makeup which has been intensified dramatically to remove any traces of the previous pastel pink tones from the day advert. This makeup look follows the same process in regards to the skin, base and lip application but the main difference is that of the eye makeup which is an intense smokey black eye with mild bronze tones in the inner corner. The use of a smokey eye has been used by Givenchy in a previous example of their evening campaigns and is a look that has instant connotations to that of the nighttime lifestyle. That being said I am unsure as to wether this look will be too strong for usage within a spring/summer trend base and therefore I feel that it may not work in regards to the concept of this project. This is a look however that could be reinterpreted as a day makeup for a Fall/Winter campaign and this is something to keep in mind when analysing the differences between looks for the two contrasting seasons.
This second makeup design is slightly more dramatic than the first in particular with the respects of the eye makeup which has been intensified dramatically to remove any traces of the previous pastel pink tones from the day advert. This makeup look follows the same process in regards to the skin, base and lip application but the main difference is that of the eye makeup which is an intense smokey black eye with mild bronze tones in the inner corner. The use of a smokey eye has been used by Givenchy in a previous example of their evening campaigns and is a look that has instant connotations to that of the nighttime lifestyle. That being said I am unsure as to wether this look will be too strong for usage within a spring/summer trend base and therefore I feel that it may not work in regards to the concept of this project. This is a look however that could be reinterpreted as a day makeup for a Fall/Winter campaign and this is something to keep in mind when analysing the differences between looks for the two contrasting seasons. 
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