For the evening element of my Givenchy advertisement I wanted to take two products from the same La Revelation Originellé campaign as the highlighting powder but choose something that carried more late night connotations. The most obvious choice for this theme out of the products available was that of the charcoal and brown toned eyeliner and mascara, eye makeup is quite often used within an evening setting as it is easy to talk these two cosmetics and create classic nighttime makeups such as smokey eyes or dramatic liner.
As part of my makeup design for the evening look I had chosen to follow on from the base cosmetics put down as part of my daytime image. This was important to the concept of my adverts as they needed to flow into each other, I wanted the two looks to be connected not just through the model but also through the visible connections in their construction. Therefore the base makeup of this look is very similar to that of the daytime with the same usage of the strobing technique to create a glowing dewy skinbase. For this look the powder highlight applied to the highest points of the face was toned down slightly and in addition a more prominent lip colour way applied, this being of a natural coffee toned lip pencil. On top of the pencil i worked the same lip balm as previously used so that the final effect was similar however the colour was simply deeper, more obvious than a natural lip. The main differences in this makeup look is the addition of a soft smokey eye. To create this a soft grey/brown tone was worked around both the top and bottom lash line using a pencil brush, this was then feathered outwards to soften any harsh lines and blend the darker tones in to the champagne base. To finish a light application of mascara was added to the makeup look to enhance the lashes. This alone is a visible contrast to the daytime campaign which featured almost no eye makeup whatsoever. It was important for me to keep this element of the look soft as it is still intended for a S/S16 campaign which doesn't feature a great deal of heavy makeup application. The whole look although evening based should still communicate a level of freshness. Overall I am pleased with how my makeup design has translated onto my model as I feel that the look communicates sultry evening glamour while upholding the fresh natural theme of the SS16 runway looks and Givenchy's own advertisement aesthetic.
In regards to the styling of the hair I chose a design that was more extravagant than the daytime look of the chignon but still communicated that same tone of simplified elegance. The use of a french twist adds an implication of structure to the overall look which reiterates the addition of the deeper eye makeup which increases the intensity of the images connotations. The french twist is still a very classic hairstyle however it communicates well the theme of Givenchy by keeping the hair away from the face making the makeup the most visible element. In addition by using a more dramatic style that is still smooth it enhances the level of glamour associated with the makeup while maintaining an understated appearance within the final look. Overall I was pleased with how the hairstyling turned out within this practice session as I feel that the hair is evenly set and smoothed out nicely. Within the image I can notice a few fly away hairs that would need to be corrected for my final shoot as they will become more noticeable under the bright studio lighting, that being said I also want to avoid having to over photoshop/edit my final images in particular the hair which unless done professionally looks rather obvious when retouched. 
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