Makeup: This was my first full attempt at creating the hair and makeup look for my daytime Givenchy advertisement for the La Revelation Originellé campaign. Overall I am really pleased with how the makeup turned out for this look as it is soft and natural but still carries an element of otherworldly sophistication that is essential to the Givenchy beauty aesthetic. For the look I wanted the main focus to be on the skin and complexion, with a glowing base and soft focus highlight to the main areas of the face. I wanted the highlight to be fairly bold for this makeup look as it is essential to be recognised as the main product within the advert however I did not want it to look overdone. Finding the balance between achieving enhanced strobed skin and overdone highlight was important for the final makeup images. I began by applying two forms of primer base to the skin, these included a rich moisturiser and the Hourglass Primer Serum, this product is beautiful as it intently moisturises the face and gives an elegant glow to the makeup. As it is a serum base it also plumps up the skin, especially around thinner areas of the face making the skin appear more away and youthful. When creating a glowing skin look locking moisture into the face is key, however in my opinion moisture is key to both a matte and dewy base as without the skin can look dull and flaky. Continuing on from these bases I mixed a combination of MAC Face and Body with Strobe Cream. 
My model has naturally beautiful skin so I did not want to apply a great deal of product, by using a Strobe Cream and sheer coverage foundation I was able to simply enhance her natural complexion and add glow. I then went in with a radiant concealer and touched up any areas that needed correction, this was mainly around red patches under the eye, around the nose and mouth. Once this was complete I applied the tiniest amount of powder, over powdering is a problem when creating a dewy skin as you need to find a balance between setting the makeup and mattifying the skin. Once the base had been applied I was able to step back and analyse what had been done so far, after this I continued with the instructions as per my makeup design and added a small amount of powder highlight to the cheekbones, brow, forehead, cupids bow and chin. These are all the key areas of the face in which you should add extra dimension for strobing and as my campaign is focused around that of a highlight powder it was vital this step was included. Light definition was also added to the cheeks in a pale peach tone, this brightened the face and made the tones of the dewy makeup more apparent. Blush regardless of the look is always used in Givenchy advertisements to create an illusion of health in the models skin. I finished the look by enhancing the brows, balming the lips and applying a wash of champagne shadow across the eyelids, mascara wasn't featured in this look as I wanted to compliment my models natural red hair tones and felt a natural look was better suited to this concept.
Hair: The hair for this look took inspiration from both the sleek hair trends of the SS16 shows but also the traditional stylings used by Givenchy within their advertisements. In regards to the shows the hair was styled into either natural down locks or elegantly sleek undoes that allowed for the makeup to take centre stage, this is also a method used by Givenchy who keep the hair understated as to allow full focus to be put into the product that they are advertising. Additional hairstyling that is too dramatic will cause a distraction from the aims of the campaign.
For this advertisement I wanted to create a style that was both chic and could be worn as part of an everyday look (although more elegant as interpreted for Givenchy). As inspired by previous images by the fashion house I opted to style the hair into a chignon with a braided overlay, braids also being a dominant theme within the SS16 shows as seen by McQueen and Public School. As my model has beautifully long even length hair I was able to create a nicely shaped chignon that was even in form. It was important to me that the hair be as sleek as possible and overall I was pleased with who this turned out for my tester application. Previously I had created the style using that of a simple hair wrap overlay however I felt it was lacking slightly in its obvious connections back to the trends of the SS16 catwalk. As a result I opted to use a plait to hide the joining of the chignon, this worked much more effectively and also by including a plait added a more romantic edge to the overall look. Due to the simplicity oft he makeup it was important that the hair followed a similar aesthetic, by creating a chignon the hair has connotations of bridal, however this I feel makes the look more accessible but still puts forward that mystical romanticism that is so prominent within many of Givenchy's advertisement campaigns. 
No comments:
Post a Comment