Dewy Skin Givenchy SS16 Trend for Day Ad

Internet Ref: Vogue. (2015). Makeup Artist Pat McGrath on the Story Behind Givenchy’s Extraordinary Face Masks. Available: http://www.vogue.com/13334646/givenchy-spring-2016-face-masks-beauty-pat-mcgrath-backstage-models/. Last accessed 26th Jan 2016.

http://www.vogue.com/13334646/givenchy-spring-2016-
face-masks-beauty-pat-mcgrath-backstage-models

Creating the makeup design for my day look advertisement I felt it was important to take inspiration from the current trends being put forwards by the house of Givenchy at the fashion weeks. Previous research into the process of creating the makeup by Pat McGrath exposed two looks, one of which focused heavily on beautiful glowing skin and dedicated metallics around the eyes. This was the most used look within the show as the more dramatic one was featured on only five walking models. The simplified skin look is something that can be taken as inspiration into my advertisement images as it connects into the products released as part of the Spring/Summer Givenchy La Revelation Originelle cosmetics line. The key products taken from this collection is that of a lip balm and illuminating powder, two products that would coincide nicely with the look created by McGrath for Givenchy's SS16 show.
The main focus of this look was to create a glowing skin and lightly shadowed eye that would compliment the more severe looks in the show as well as establish the trends of the season. Skin appears to be a focal point for many designers within the Spring/Summer season with the appearance of harsh sculpting being replaced with that of elegant strobing and highlighting. The purpose of which adds a irredecant glow to the skin which allows the wearer to appear radiant and otherworldly. Upon deeper analysis it becomes more apparent how then the ornate mask like facial decorations come into play to further enhance this theme of shimmering skin. The place meant of the pearl and metallic jewels is noticeable on the high points of the face whereby strobing was created on the less elaborate models. Through doing so the reflection of light of both looks mimic one another to create a harmony between the dramatic and natural. Although this look is catwalk based it is a fine example of how extreme looks can be toned away to leave room for more wearable interpretations as seen within advertising and editorial work. 
 The shows chief makeup artist Pat McGrath created a look that harmonised with Riccardo’s ambition for the show to create a look that was both soft and strange to compliment the finely stitched, bridalesque garments. The look was created with a small amount of concealer, light layers of brown mascara, smokey brown shadow around the eye and finally the bleaching of the eyebrows to add an element of the ethereal and supernatural. The whole look upon completion was very light and natural but carrying a mystical edge. The lack of visible brow draws attention to the rusted metallic tones around the eye that in turn builds upon the regal and ornate nature of the brand. The smoked out copper tones adding a bohemian fantasy essence to the makeup. The simplicity and focus on a warm, yet radiant skin made the more elaborate beauty aspect of this collection even more dramatic.