Givenchy Cosmetics - La Revelation Orginelle Spring/Summer 2016

Internet Ref: Givenchy Beauty. (2016). La Revelation Originelle . Available: http://www.givenchybeauty.com/en/make-up/la-revelation-originelle/range_1. Last accessed 11th Feb 2016.

http://www.koreankatie.com/november-empties-1/2016/1/12/givenchy-springsummer-2016-collection-la-revelation-originelle

The latest products released from Givenchy truly embody the key trends of the Spring/Summer 2016 runways with a focus on fresh skin, natural enhancement and pastel tones. When looking at the advertisement element of this unit in regards to Givenchy and the trends of S/S 2016 it makes sense to create a look based on the products that would be accessible to the makeup artists working for the brand but also to the general public of which the products will be marketed to. In addition to this is the attention paid to the trends themselves, with a heavier focus this season on the natural face it is important to retain this ideology and colour palette within the creations for my advertisement looks. The focus on skin and use of grey/brown tones as opposed to black is something that stands out to me most from this collection as the combination of products allows for a otherworldly elegance yet also a sense of allowing more realism in regards to the expectations of beauty. Embracing the natural state. Commonly pink is not a colour of favour within my work however the use of these natural tints within this makeup collection reflect a degree of innocence as it reminds one of the tinted balms of our early teen years. By taking women back to this time through a more sophisticated branding it adds sophistication to natural beauty. 

Givenchy states this collections intention is to transform the Givenchy woman in a celebration of all skin tones therefore allowing for every woman to have a taste of delicate, ethereal beauty while embodying the every woman. The collection was heavily inspired by the idea of light and luminosity, focusing in particular on how light can bring life into things. Each product is designed to embody this ideology through illuminating the complexion and adding subtle hues of pink to create a kaleidoscope effect on the skin. Unlike many previous advertisement campaigns the connotations of the Givenchy woman have been heavily softened by this campaign and the idea of the “everywoman” enhanced to change the ideology of women to love them selves. Within the collection there is not hint of colour correction, concealer or foundation, instead each product caters to the focus of luminosity and care for the delicate features of the face.

Givenchy La Revelation Organelle Products:

- Givenchy Le Prisme Blush – £32.00 No.41 Lune Rose – peachy orange, soft pink, bubblegum pink, coral.

The newest prism blush compact to come from Givenchy which supplies four individual shades that may be used singularly or combined for a unique colour payoff. The compact features a variety of tones from peachy orange to bright bubblegum pink and soft corals allowing for a blush set that seeks to suit every skin tone. 

- Givenchy Poudre Lumiere Originelle – £41.50 Highlighting Powder with a matte finish.

A highlighting powder with a unique matte finish to the skin. Ingredients such as Rose Quartz powder add illuminosity to the skin to create a natural radiance without the addition of glitter particles. 

- Givenchy Mister Scrub – £22.00 

A gentle lip smoothing exfoliator that removes roughness and prepares the lips for colour application, also comes with its own hints of soft pink to create a gentle tint of rose to bring colour to the lips. 

- Givenchy Mister Gentlebalm – 

Colour enhancing balm that works in partner with that of Mister Scrub to further moisturise the lips and add a naturally soft pink hue while SPF protects from sun/elemental damage. 

- Givenchy Ombre Couture – £18.00 No.15 Bleu Celeste and No.16 Jaune Aurora 

Created within their own single pots both of these shades are a continuation of the 2015 beauty trend of cream eye pigments. Both shades are inspired by the features of the S/S 2016 beauty trends which features pastel spring eyes with a 1960's feel. The two tones include that of a citrus yellow and pale blue which supply a soft, moisturising veil of colour to the lid. 

- Givenchy Liner Couture – £24.50 No.2 Brown 

Felt tip liner with a density that lies between that of a liquid and pencil, the soft brown colour naturally enhances that lash line while also allowing for more graphic lines to be drawn in a softer chocolate tone. 

- Givenchy Phenomen Eyes Mascara - £24.50 No.3 Deep Grey

In a softer take on the classic ebony black mascara, Givenchy presents a grey toned mascara to accentuate the eye using a unique, softer shade for the season.  

- Givenchy Le Vernis - £15.50 No.29 Rose Halo 

A soft pink nail varnish inspired by the textures of Rose Quartz found within the Poudre Lumiere Originelle. 

Givenchy Evening Advertisement Practice

For the evening element of my Givenchy advertisement I wanted to take two products from the same La Revelation Originellé campaign as the highlighting powder but choose something that carried more late night connotations. The most obvious choice for this theme out of the products available was that of the charcoal and brown toned eyeliner and mascara, eye makeup is quite often used within an evening setting as it is easy to talk these two cosmetics and create classic nighttime makeups such as smokey eyes or dramatic liner. 

As part of my makeup design for the evening look I had chosen to follow on from the base cosmetics put down as part of my daytime image. This was important to the concept of my adverts as they needed to flow into each other, I wanted the two looks to be connected not just through the model but also through the visible connections in their construction. Therefore the base makeup of this look is very similar to that of the daytime with the same usage of the strobing technique to create a glowing dewy skinbase. For this look the powder highlight applied to the highest points of the face was toned down slightly and in addition a more prominent lip colour way applied, this being of a natural coffee toned lip pencil. On top of the pencil i worked the same lip balm as previously used so that the final effect was similar however the colour was simply deeper, more obvious than a natural lip. The main differences in this makeup look is the addition of a soft smokey eye. To create this a soft grey/brown tone was worked around both the top and bottom lash line using a pencil brush, this was then feathered outwards to soften any harsh lines and blend the darker tones in to the champagne base. To finish a light application of mascara was added to the makeup look to enhance the lashes. This alone is a visible contrast to the daytime campaign which featured almost no eye makeup whatsoever. It was important for me to keep this element of the look soft as it is still intended for a S/S16 campaign which doesn't feature a great deal of heavy makeup application. The whole look although evening based should still communicate a level of freshness. Overall I am pleased with how my makeup design has translated onto my model as I feel that the look communicates sultry evening glamour while upholding the fresh natural theme of the SS16 runway looks and Givenchy's own advertisement aesthetic. 

In regards to the styling of the hair I chose a design that was more extravagant than the daytime look of the chignon but still communicated that same tone of simplified elegance. The use of a french twist adds an implication of structure to the overall look which reiterates the addition of the deeper eye makeup which increases the intensity of the images connotations. The french twist is still a very classic hairstyle however it communicates well the theme of Givenchy by keeping the hair away from the face making the makeup the most visible element. In addition by using a more dramatic style that is still smooth it enhances the level of glamour associated with the makeup while maintaining an understated appearance within the final look. Overall I was pleased with how the hairstyling turned out within this practice session as I feel that the hair is evenly set and smoothed out nicely. Within the image I can notice a few fly away hairs that would need to be corrected for my final shoot as they will become more noticeable under the bright studio lighting, that being said I also want to avoid having to over photoshop/edit my final images in particular the hair which unless done professionally looks rather obvious when retouched. 

Givenchy Day Advertisement Practice

Makeup: This was my first full attempt at creating the hair and makeup look for my daytime Givenchy advertisement for the La Revelation Originellé campaign. Overall I am really pleased with how the makeup turned out for this look as it is soft and natural but still carries an element of otherworldly sophistication that is essential to the Givenchy beauty aesthetic. For the look I wanted the main focus to be on the skin and complexion, with a glowing base and soft focus highlight to the main areas of the face. I wanted the highlight to be fairly bold for this makeup look as it is essential to be recognised as the main product within the advert however I did not want it to look overdone. Finding the balance between achieving enhanced strobed skin and overdone highlight was important for the final makeup images. I began by applying two forms of primer base to the skin, these included a rich moisturiser and the Hourglass Primer Serum, this product is beautiful as it intently moisturises the face and gives an elegant glow to the makeup. As it is a serum base it also plumps up the skin, especially around thinner areas of the face making the skin appear more away and youthful. When creating a glowing skin look locking moisture into the face is key, however in my opinion moisture is key to both a matte and dewy base as without the skin can look dull and flaky. Continuing on from these bases I mixed a combination of MAC Face and Body with Strobe Cream. 

My model has naturally beautiful skin so I did not want to apply a great deal of product, by using a Strobe Cream and sheer coverage foundation I was able to simply enhance her natural complexion and add glow. I then went in with a radiant concealer and touched up any areas that needed correction, this was mainly around red patches under the eye, around the nose and mouth. Once this was complete I applied the tiniest amount of powder, over powdering is a problem when creating a dewy skin as you need to find a balance between setting the makeup and mattifying the skin. Once the base had been applied I was able to step back and analyse what had been done so far, after this I continued with the instructions as per my makeup design and added a small amount of powder highlight to the cheekbones, brow, forehead, cupids bow and chin. These are all the key areas of the face in which you should add extra dimension for strobing and as my campaign is focused around that of a highlight powder it was vital this step was included. Light definition was also added to the cheeks in a  pale peach tone, this brightened the face and made the tones of the dewy makeup more apparent. Blush regardless of the look is always used in Givenchy advertisements to create an illusion of health in the models skin. I finished the look by enhancing the brows, balming the lips and applying a wash of champagne shadow across the eyelids, mascara wasn't featured in this look as I wanted to compliment my models natural red hair tones and felt a natural look was better suited to this concept. 

Hair: The hair for this look took inspiration from both the sleek hair trends of the SS16 shows but also the traditional stylings used by Givenchy within their advertisements. In regards to the shows the hair was styled into either natural down locks or elegantly sleek undoes that allowed for the makeup to take centre stage, this is also a method used by Givenchy who keep the hair understated as to allow full focus to be put into the product that they are advertising. Additional hairstyling that is too dramatic will cause a distraction from the aims of the campaign. 

For this advertisement I wanted to create a style that was both chic and could be worn as part of an everyday look (although more elegant as interpreted for Givenchy). As inspired by previous images by the fashion house I opted to style the hair into a chignon with a braided overlay, braids also being a dominant theme within the SS16 shows as seen by McQueen and Public School. As my model has beautifully long even length hair I was able to create a nicely shaped chignon that was even in form. It was important to me that the hair be as sleek as possible and overall I was pleased with who this turned out for my tester application. Previously I had created the style using that of a simple hair wrap overlay however I felt it was lacking slightly in its obvious connections back to the trends of the SS16 catwalk. As a result I opted to use a plait to hide the joining of the chignon, this worked much more effectively and also by including a plait added a more romantic edge to the overall look. Due to the simplicity oft he makeup it was important that the hair followed a similar aesthetic, by creating a chignon the hair has connotations of bridal, however this I feel makes the look more accessible but still puts forward that mystical romanticism that is so prominent within many of Givenchy's advertisement campaigns. 

Makeup Designs Evening

Look 1:

This first makeup look is more of a development from the sheer natural skin design of my daytime look. I wanted to do something along these lines of taking a look from day into night so that my adverts shared a form of consistency and also created a storyline for the whole cosmetics collection as all the items taken for my adverts will be from one body of released cosmetics. To turn this look into an evening one I did simple techniques such as enhancing the powder sculpting on the cheekbones, adding shadow around the eye and subtly deepening the colour tone of the lips. These changes were enough to create an evening look however it was important that the makeup was still fairly minimal as I did not want to overpower the aesthetic of the advert. Givenchy adverts focus on beauty, however the trend of the season was that of natural beauty and therefore I had to keep this concept in mind for the creation of my evening looks. I took a majority of inspiration from the 90's liner and dewy skin trend that was used by brands such as Chloe and Givenchy's own SS RTW collection. The main focus of this evening look is that of the eye makeup which I am planning on creating by using a combination of smudged out brown/grey eyeliner pencil and dense brown/black shadow that will be worked using a flat brush into the lash line of the eye and blended out. I still want the first makeup look to hint through despite the addition of the smokey eye and therefore the pearl must be visible on the eyelid. In addition the lip colour that was previously a soft pink is going to be toned down to a soft brick tone, however this too will not be a strong lip colour as the whole aesthetic of the advertisement is to focus on the eyes and keep the face youthful and soft.

Look 2:
This second makeup design is slightly more dramatic than the first in particular with the respects of the eye makeup which has been intensified dramatically to remove any traces of the previous pastel pink tones from the day advert. This makeup look follows the same process in regards to the skin, base and lip application but the main difference is that of the eye makeup which is an intense smokey black eye with mild bronze tones in the inner corner. The use of a smokey eye has been used by Givenchy in a previous example of their evening campaigns and is a look that has instant connotations to that of the nighttime lifestyle. That being said I am unsure as to wether this look will be too strong for usage within a spring/summer trend base and therefore I feel that it may not work in regards to the concept of this project. This is a look however that could be reinterpreted as a day makeup for a Fall/Winter campaign and this is something to keep in mind when analysing the differences between looks for the two contrasting seasons. 

Hair Designs For Givenchy Ads

In regards to the hair designs for my advertisement images I wanted to keep close to the classic looks used within Givenchy's own beauty campaigns. Often the models are depicted with elegant hairstyles that are off the face and allow for the makeup to be on full display, the hair is commonly styled into classic undoes such as buns, twists and chignons as they allow for the hair to be chicly styled to reflect the elegance of Givenchy but also are practically pulled away from the face. This was an element that I wanted to bring forward into my own work as i felt that it was essential to embody that same aesthetics as the real thing. Fortunately all three of the classic chic hairstyles that I have come across in my analysis of Givenchy adverts have been taught to us during university studies, therefore the three styles that I elected to design were that of the french twist, classic low bun and chignon. All three of these styles are classic hair designs but also require a large majority of the hair to be pulled away from the face, this means that the hair looks both elegant but doesnt overshadow the makeup. As the makeup for my adverts is fairly soft in comparison to many other advertisements from different brands it was important to achieve this balance of simplicity.

Out of my three designs for this element I feel that the use of a bun is far to simplistic and almost lazy in comparison to the skills required for me to create a chignon or french twist. Due to this factor alone I am more inclined to produce the last two hair designs as they require more technical skill but also give a more polished final outcome. In particular the french twist which will have to be polished and smooth to look effective on camera. That being said I do like the concept for the bun as I feel that the free flowing pieces at the front of the face capture a sense of youthfulness that is also used within the SS16 advert for Givenchy's La Revelation Originelle collection, then again I want to avoid creating something that essentially copies that image. 

Makeup Design Day

For my daytime advertisement I wanted to create a makeup look that was very soft and natural, working to provide a main focus on the complexion and creation of a beautifully highlight. The makeup look for many of the Givenchy day advertisements is very natural but with subtle hints of pink tones mainly on the cheeks, eyes and lips. This was an element that I wanted to incorporate into my own design for the day look. As the products that I am focusing this advert on are that of a highlighting powder and lip balm, the creation of radiant skin with subtle shine was going to be the forerunning concept. In regards to producing multiple makeup designs I personally did not see much of a point as for creating a natural skin with highlight and subtle pink tones the application is very similar regardless, but also there is only so many changes that can be made to a very minimal makeup look. Due to this I have created a single makeup design for my day time advertisement but the elements of the look may be enhanced or reduced dependant on the model that is selected for my final image and test images. Regardless there are a few key products that are essential to allowing me to create this look. The first of which is the inclusion of both a serum base by Hourglass and MAC's strobe cream, both of these products in combination is my go to technique for creating glowing skin as both have hydrating elements as well as features for enhancing a dewy skin. This will then be topped off with Face and Body foundation and concealer but only in places that I feel my model will require it, the whole point of this look is to create beautiful natural complexions with radiant skin. In regards to colour I want to add a pearl pink wash to the eyes and lips that will harmonise with the use of liquid/powder highlight, but I also feel a peach toned blush will be essential to brighten the face. Within all Givenchy advertisements a blush is visible, this brings life back into the face as due to the slight over exposure of the photography some of the colour is toned away from the models face. The use of colour will begin soft however dependant on the needs of my model and how the makeup translates to camera this element could change.

Guest Speaker - Mirijana Vasovic

https://twitter.com/Mirijanavasovic/media

Instead of our normal technical sessions this week we were fortunate enough to receive a special class from makeup artist and first assistant to Lucia Pieroni, Mirijana Vasovic. Mirijana began her career working as a employee at MAC cosmetics as part of the M.A.C Artist Relations team, from there she worked her way up through the fashion industry and now works alongside the icons of the makeup industry such as Val Garland and Lucia Pieroni. Mirijana is someone within the industry that I know very much admire as she expressed a lot of honesty, passion and skill within her work and time demonstrating at the university. In the beginning she was a student at the London College of Fashion and worked through university studies to where she is today, her explanation of how she came to be where she is today reinforced the drive within myself to keep working to the best of my abilities both academically and within my application skill set for in her opinion opportunities come the those who put in the work before hand. Recently I have been struggling with the current project and keeping myself to a standard of work however her talk reinforced that final push to really put my full efforts into my time at university. 

Mirijana's Advice for Experience Applications:
- Learn and know the top names in the fashion/beauty industry so that you are able to interact professionally and with knowledge. 
- If aiming to undergo freelance work aim to be supported by an agent. 
- Manners are everything.
- When emailing/contacting companies for experience don't be afraid to do follow up emails. 
- Add in additional work with each contact, it shows you are working and interested plus supplies new material to see. 
- Make yourself easily accessible by supplying all forms of contact.
- Email different agents with your work.
- Always be formal and professional.
- Within applications you don't need to include all your experience as this is the purpose of your CV.

Kit Essentials:
- High quality foundations are the staple point of your kit and the main product worth investing in.
- Bioderma Sensitive cleansing water is an essential for makeup removing and is used by makeup artists throughout fashion weeks worldwide. 
- When selecting moisturisers don't use choose a product that is highly fragranced or oily moisturiser on the face. Embryolisse Lait Creme Concentre Nourishing Moisturiser is a staple product however Nivea Rich Moisturising Cream is a good dupe for this.
- MAC Face & Body in shades C1, C6, N1, N9 with maybe two shades between this and a white. This allows you to cater to all skin tones and the product itself is a cult classic that supplies light to medium radiant coverage with a satin finish.
- Take time to learn lymphatic draining facial massage that can be used on the client when moisturising their face to stimulate the skin, but also to relax them. 

Ad Experimentation - Veils

As part of my experimentation for my advertisement campaign I wanted to see if material could be used as a method of creating a soft focus, ethereal bride effect. The best way of doing this was to create a test shoot whereby I created the makeup and hair that would be used in my final shoot and developed its presentation with different lighting techniques. Overall this shoot was not very successful in regards to producing quality images that reflected my makeup, however it did allow me to explore another route within the concept for my advertisement images and understand why certain fabrics won't work alongside beauty makeup and lighting. That being said this is a method that I would like to reattempt within the project on my final model and using different lighting methods to see if I come to a more successful solution. The first lighting method I attempted was one that we had been shown within our technical sessions which involved lighting both the foreground and background of an image. Trying to achieve this by myself was rather challenging as I was only able to gain a small studio space for this test shoot, that being said I still wanted to attempt to create this effect. Due to working in a smaller studio space than desired meant that finding an appropriate balance for the backlighting was difficult, often resulting in the model being overexposed as visible within these images. The effects of this caused the makeup to become washed out dramatically behind the fabric as the camera focused on the background instead of the model. In addition to this was the influence of the fabric which was made of a sheer irredecant material, due to this it also acted as another source for bouncing the light and in turn pushed the reflection further away from the models face. This was a problem that only occurred with the sheet as without the makeup was significantly clearer, despite the backdrop still being slightly overexposed. In addition to the bad lighting I'm also not to keen on the makeup within these images, in particular that of the eye makeup which comes through incredibly pink on camera but instead was more of a gentle peach tone, I feel this may have been a result of not checking the makeup before going onto camera however I do know not to use this shadow in future for this particular set of work. That being said the complexion (from what is visible) I was happy with, in particular the highlight on the cheek which still manages to translate through the over exposure and fabric. 

My second attempt at this was significantly more successful in regards to the background not being over exposed but instead, this time the image appears rather dull as there is almost no light reflection at all in the background. This image although pretty is more of an art based image in my opinion as opposed to one that could be used for advertisement purposes as part of the Givenchy beauty aesthetic. Due to there being little light coming from behind the model the saturation of the makeup has been dramatically lost making the overall tone of the photography grey, the most noticeable loss within the beauty element is that of the cheek highlight which has completely vanished. As my advertisement for this look is focused around th

at of a highlight powder loosing this element renders the image rather useless. Having some form of backlight was most definitely beneficial to the photography and I feel that maybe by using a white polyboard as a backdrop I will achieve a better image. Polyboard acts as a means of bouncing light so will give me a slight illumination behind my model without creating too much light. In addition to the photography not working out I feel that the model choice for this shoot is wrong as she looks to child like on camera. Although Givenchy advertisements are very youthful they still represent a woman, my model is far too doll like and therefore translates as child like in the images.

90's Slept in Liner SS16 Chloe - Evening Ad

Internet Ref: Murphy, A. (2015). The New Definition of Beauty. Available: http://www.harpersbazaar.co.uk/beauty/make-up-nails/news/a36751/the-new-definition-of-beauty/. Last accessed 14th March 2016.

http://www.vogue.co.uk/fashion/spring-summer-2016/
ready-to-wear/chloe/backstage-photos/gallery/1493009

Makeup artist Lucia Pieroni cited that "nineties rave girls" was the inspiration for her look at the Chloé Sping/Summer 2016 show with soft kohl black liner and radiant skin dominating the beauty element of the show. The liner was designed to look lived/slept in with soft blending through the lashes to create a grunge smudged look. The eyes were topped with a dusting of black mascara, lightly blushed cheeks and glossy effortless hair to fully embody the ideals of minimalist, youthful beauty. The whole purpose of this look is to resemble the party lifestyle of the 1990's with slept in makeup. To achieve this Lucia lined the outline of the eye with a simple black kohl pencil, this was worked along the waterline both above and below the eye and then smudged further into the lashes to remove any element of a clean final application. The purpose of this look is to not be neat or perfected, instead the eyes should stand out. This is a contrast however to the makeup of the skin which was fresh, clean and natural showing the skins true texture with a light matte finish. Blemishes and areas of improvement were touched up using a concealer that is applied as and where needed. Finally the soft addition of cream peach blush is applied to the high points of the face to add definition and emphasis the shape of the cheekbones. As the label's make-up artist Lucia Pieroni explains: "The Chloé woman doesn't need to hide. She looks for products that enhance, not ones that mask. It is all about having skin that glows, which means using products with radiance and avoiding heavy foundations and powders."
Smudged out liner such as this is an effortless method of creating a soft evening makeup look as it can be enhanced further to create a delicate smokey eye if required, this is simply through the addition of a shadow across the lid and beneath the lash line. Spring/Summer makeup trends are dominated by the concept of natural beauty therefore even the smallest addition of liner within this season can transform a natural day look into a sultry evening tone. 

Dewy Skin Givenchy SS16 Trend for Day Ad

Internet Ref: Vogue. (2015). Makeup Artist Pat McGrath on the Story Behind Givenchy’s Extraordinary Face Masks. Available: http://www.vogue.com/13334646/givenchy-spring-2016-face-masks-beauty-pat-mcgrath-backstage-models/. Last accessed 26th Jan 2016.

http://www.vogue.com/13334646/givenchy-spring-2016-
face-masks-beauty-pat-mcgrath-backstage-models

Creating the makeup design for my day look advertisement I felt it was important to take inspiration from the current trends being put forwards by the house of Givenchy at the fashion weeks. Previous research into the process of creating the makeup by Pat McGrath exposed two looks, one of which focused heavily on beautiful glowing skin and dedicated metallics around the eyes. This was the most used look within the show as the more dramatic one was featured on only five walking models. The simplified skin look is something that can be taken as inspiration into my advertisement images as it connects into the products released as part of the Spring/Summer Givenchy La Revelation Originelle cosmetics line. The key products taken from this collection is that of a lip balm and illuminating powder, two products that would coincide nicely with the look created by McGrath for Givenchy's SS16 show.
The main focus of this look was to create a glowing skin and lightly shadowed eye that would compliment the more severe looks in the show as well as establish the trends of the season. Skin appears to be a focal point for many designers within the Spring/Summer season with the appearance of harsh sculpting being replaced with that of elegant strobing and highlighting. The purpose of which adds a irredecant glow to the skin which allows the wearer to appear radiant and otherworldly. Upon deeper analysis it becomes more apparent how then the ornate mask like facial decorations come into play to further enhance this theme of shimmering skin. The place meant of the pearl and metallic jewels is noticeable on the high points of the face whereby strobing was created on the less elaborate models. Through doing so the reflection of light of both looks mimic one another to create a harmony between the dramatic and natural. Although this look is catwalk based it is a fine example of how extreme looks can be toned away to leave room for more wearable interpretations as seen within advertising and editorial work. 
 The shows chief makeup artist Pat McGrath created a look that harmonised with Riccardo’s ambition for the show to create a look that was both soft and strange to compliment the finely stitched, bridalesque garments. The look was created with a small amount of concealer, light layers of brown mascara, smokey brown shadow around the eye and finally the bleaching of the eyebrows to add an element of the ethereal and supernatural. The whole look upon completion was very light and natural but carrying a mystical edge. The lack of visible brow draws attention to the rusted metallic tones around the eye that in turn builds upon the regal and ornate nature of the brand. The smoked out copper tones adding a bohemian fantasy essence to the makeup. The simplicity and focus on a warm, yet radiant skin made the more elaborate beauty aspect of this collection even more dramatic.

La Revelation Orginelle Advertisement - The 5 P's

http://www.beautyalmanac.com/article/givenchy-la-revelation-
originelle-makeup-collection-for-spring-2016/2617

Product, Packaging, Presentation, Promotion and Price Point:
The product placement in this image isn't a hugely dominating factor as the model takes up most of the placement within the advertisement. This is essential to the Givenchy aesthetic as their campaigns render themselves heavily based on the creation of beauty imagery. The product within this specific advertisement is that of the illuminating powder, lip scrub and balm that was created as part of the La Revelation Originelle SS16 Collection. Due to the nature of the products which add sheen to the skin the aesthetic of the advertisement is designed to reflect this. The background of the image is created in a light effect that features both pastel pink and blue tones, this is done to reflect the two colour pigments featured within the makeup collection but also connotes the bright light theme of the campaign. The model within the image is made up using products from the collection. The skin is radiant with a youthful glow and flushed cheeks along with the soft pastel eye. This makeup look reflects many of the trends seen within the SS16 shows across the globe, but also reflects the youthful beauty element that Givenchy adverts continue to embody. The overall vibe of the model is very ethereal and almost spirit like as the high exposure of the photography has created a soft lighting effect that blurs the edge of the image subtly. The effect this has on the model is harmonising with the editing of the background that creates the illusion of a subtle wind effect, which looks almost alien like/otherworldly. 
In regards to presentation the overall advert is very clean cut and fresh, this is key to the stylings of most Givenchy beauty adverts which do not rely on flashy over editing of product layout but instead focus on the quality of the makeup look and clean finish of the products advertisement. The Givenchy  title is the most prominent element to any of the adverts and this is no different for the La Revelation Organelle collection. Givenchy is a well established and famed fashion house and therefore do not need to rely on alternative trigger words, instead the association of quality with their name puts forwards enough of a distinct message. In addition to the title is that of the product collection title, its date '2016 Spring Summer Collection' and the products themselves. The overall look is clean and says exactly what it needs to without over doing anything. Continuing on from the brand's lack of reliance on additional information is that of the price point, known for being a brand of extreme high quality it is expected that the price point for these products would be extremely high. That being said the actually expense for these items is relatively reasonable and not necessarily out of reach to a consumer market. This is an interesting element to most Givenchy beauty products as there is a districvite difference between the prices for their classic cosmetics (such as this collection) and their couture products that peek at around £200 a piece. The price of their cosmetics however for this collection is within an agreeable amount therefore making their products more available, but in addition it is not so cheap that high quality isn't expected. This is a suitable balance as it allows for women to treat themselves to a luxury brand but without financially crippling themselves in the process. The whole ideology of makeup being an affordable luxury is executed well through their advertisements. 

Givenchy Advertisement Analysis

Adverts for Givenchy beauty campaigns are relatively similar across the board, all of which (regardless of Spring/Summer or Fall/Winter season) are generally set with overexposed, brightly lit imagery and ethereal looking models. The whole concept is incredibly different from the aesthetic of the editorial and catwalk looks which are notoriously striking and edgy in comparison. Upon first examination I was not a fan of the style for the Givenchy beauty advertisements as they are predominately very feminine, pink and "cotton candy -esque" however upon moving on from that initial review I have come to appreciate the unique qualities that their adverts uphold. Givenchy ads also follow their own aesthetic which maintains an image so that even if the brand title was removed the advert would still be identifiable to the house through its style connotations.

https://elitemodelsblog.wordpress.com
/page/14/

Givenchy New Impressions Collection For Spring 2010

This first advertisement is a classic example of the Givenchy beauty look and follows all the key signifiers that are identifiable across the brands other cosmetic advertisements. Within this advertisement the background is a irredecant pink tone, this compliments the pinky filter placed over the model and linked to the hue of the product being advertised. In this instance the product is that of the Givenchy Blush Quad, alongside the Lip Tint and Mascara. All of these products are of a pink/peach tone and therefore by having the background and overlaying hue within a tone of that palette it allows the image to be collectively tied together through colour association. In addition to the use of the pink hue is the way in which Givenchy both present the model and the product. Within this advert the product placement is small and too the right hand corner of the image, this is a common feature again across all of their cosmetic work relating back to the concept of allowing the customer to look at the image and immediately recognise it as Givenchy. In addition to the product placement being so small is the contrast of the model who takes up a large majority of the frame. The main focus of the campaign is the result of the product, therefore by blowing up the models face within the frame it allows for the application of the cosmetics to be more visible. Much like their editorials the purpose is that of the beauty of the image as opposed to extreme advertising techniques. This is apparent again through the use of text which is very simplified in comparison to the advertisement campaigns by other brands. The text is minimal and cleanly laid out opposite the product images, the only iconic text is that of the Givenchy title, the rest is precise and reads only the essential information to the brand. Action words are not something that is featured within any of their advertisement beauty campaigns as the product and brand speak for themselves. 
In regards to the use of model Givenchy commonly feature young, fresh faced models that carry off the ethereal element that is placed into each of their cosmetic adverts. Often these models are fair skinned and haired for the Spring/Summer adverts however brunettes have been known to of been used. This advert in particular uses the commonly used fair hair/skinned model, in addition the photography is over exposed to further exaggerate these features so that the pink tones of the makeup are more apparent. The hairstyling is pulled back away from the face to fully show the application of the makeup, the hair is commonly styled into classic undoes such as buns, twists and chignons as they allow for the hair to be chicly styled to reflect the elegance of Givenchy but also are practically pulled away from the face. Cosmetic elements such as the eyes, lips and cheeks are enhanced to pop against the backdrop and highly exposed photography, through doing so more attention is drawn to these areas of the face. The overall effect is softly feminine but bright and ethereal in tone, a theme classic to the Givenchy daytime cosmetic advertisements. 
Givenchy Mister Perfect Instant Makeup Eraser HD For Spring 2012

https://salmaglamour.wordpress.com
/tag/cosmetics/

This second image is different from the conventional look of a Givenchy cosmetic advert, marketing visually to a more evening look with an editorial tone as opposed to the classic beauty shot used within other images for the brand. The first noticeable difference between this advert and the previous is the dominance of the black backdrop which automatically connotes an nighttime setting. This is combined with a dark eye makeup and lip which too carries a more edgy tone associated with youth and nightlife. The models complexion in this is similar to that of the previous model with an ivory complexion and hair that appears fair in tone through the deep shadowing, this continues the classic aesthetic used by Givenchy across all of their adverts. The use of a smokey eye against this fair skin tone is highly dramatic and sultry, in combination with the deep red lip it exudes romance. Sexual tones in advertisement are commonly used within nighttime themes as seen in the campaigns by Yves Saint Laurent, rarely do Givenchy put out dark toned images for beauty adverts however the product within this advert applies nicely to a nighttime aesthetic.
The product in discussion is that of the Mister Perfect makeup eraser, the purpose of which is to remove and correct cosmetic mistakes. Although this product could be used throughout the day it is advertised here during an evening setting whereby makeup can often become disrupted during late activities. Product placement in association with the setting of a campaign is essential to accurately communicating the intention of the cosmetic. In regards to the text layout and product placement it is identical to that of the previous example as a key feature of all Givenchy cosmetic adverts is a consistency among the text and product layout.

Runway Look 2

Runway Look 1

Runway Moodboards

Timed Assessment Review - Runway Look (Dramatic)

Evaluation of Assessment:

For my timed assessment I created my more dramatic makeup and hair design out of my two designed looks, the reason for this was that by choosing the more dramatic look I had more still sets to challenge myself with during the assessment and meant that I had to time manage myself more effectively to be sure that both the makeup and hair were created and finished to a good standard. In regards to the application of the makeup I am pleased with the overall result as the tones of the eye and lip are visible within the images, using gold is difficult to photograph as sometimes the tones can become bleached out however as I chose a more rusty antique gold this did not happen and it reflected the light back nicely. The application of the eye makeup is even which was important for the look as the colour placement is very apparent therefore any uneven mistakes would be rather obvious.  That being said I do feel that maybe I could have brought the shadowing in further towards the nose to create a more mask like effect, however I do not feel that this would have looked as attractive on my model. What I found interesting about creating this look on a model with fair golden hair and skin is how the tones of the copper and gold pigment changed, within these images a bronze tone is more apparent yet when this look is applied to darker skin and hair the gold stands out the most. This comes down to how colours react to their surrounding skin tone and this is not something that I have come across before. The lip makeup was also successful for this look, by creating a solid gold outline just on the top lip I was putting my lip application skills to the test as the line has to sit evenly on the mouth, if the line changed shape of thickness at any point it would be obvious. I do feel however that I was able to apply this evenly and create a nice simple line. In addition to the makeup is that of the hair styling element, this is probably the most I have styled the hair in comparison to my previous assessments and I feel that my skills are beginning to improve more. My favourite element of this look is the braids, for this unit I decided to experiment more with the creation of these by pulling apart the hair to add texture. I feel that this worked well for the look and harmonised nicely with the pulled apart bedhead curls. These were created by curling the hair with a mid sized wand and pushing the hair up the curl with my fingers, although I was pleased with the hair I notice now that some elements of the hair are more curled then others which demonstrates how I need to work on my refinement before I take my images. Overall I was pleased with the outcome of my assessment and was able to complete my look within the time frame and to the best of my abilities, I feel that the makeup I delivered is fulfilling to that of my intended design. For my final images I would like to use a model who is more fitting to the theme of the look and therefore will be aiming to shoot on someone with a deeper complexion and darker hair, I feel this will give the context of my shoot a more culturally relevant aesthetic. 

Assessment Practice

As part of my preparation for my assessment I felt it was important to recreate my complete runway look prior to the actual day. I did this predominately so that I knew each element of my design would work on the day and build a step by step memory in my head of the best way to go about creating the look without the worry of a timed condition. Even in the practice for the assessment I was able to get the look completed fairly quickly and I feel it was too a good standard which made me feel more prepared for the actual day. In regards to application the products and process used was identical to that of my previous attempt. I began by priming the skin with a serum primer to allow for a dewy base, over this I then applied a mixture of strobe cream and Face and Body foundation to add illuminosity. This was then very lightly powdered so that the makeup would stay but I wouldn't risk losing a great deal of shine from the models features,  dewy skin was a fundamental element to the face application of the makeup and therefore I needed to find a balance between setting and mattifying. From our previous sessions on creating a dewy foundation base this was something that I was able to do fairly easily. I feel that the eye makeup works well for this look in combination with the base application, however for my final images (not assessment) I think I will use a different model as the gold tones are lost against my models hair colour and complexion. The gold tones of the eye makeup and especially the eyebrows are washed out as my models hair is a very golden blonde. In future I want to find a model that resembles a more Native American aesthetic so will look for a more olive complexion and darker hair, however in regards to my assessment the model used here allows for the hair design in particular to be more visible.
For the hair I took inspiration from previous S/S runways but also from Native hairstyles from which I researched the meaning behind braiding. Within that culture loose hair and section braiding is a sign of youthfulness in women and being unmarried, this was something that I wanted to incorporate into my hair design and therefore the hair is styled in the appropriate fashion. In addition to this I also fashioned a Chongo (headband) out of lace, the style relates again back to the traditions of native tribes but through the use of the black lace also connects back to the lingerie aesthetic used within Givenchy's current SS16 Ready to Wear show. I felt it was important to include elements from their current collection so that the look still read Givenchy and related back to their personal aesthetic. By using a black lace it also depicts the more edgy, gothic notions that Tisci is famed for at the fashion house. I also like the fact that the curls are quite undone for the hairstyling, I wanted to add dimension to the hair but did not want to achieve perfect ringlets as the hair is meant to look worn in and almost bedhead like. Even the braids are designed to be pulled apart slightly, although here I feel that they are slightly to neat and could be stretched out more within my assessment time. Overall however I am pleased with the final outcome and look forward to recreating it in both the assessment and my final images.