Introduction to the Unit - Beauty and the Brand

This unit focuses on two key elements of makeup within the fashion industry, the concept of the brand and how this is represented within beauty imagery. This process of creating a brand relevant beauty look is only achievable through the development of makeup concepts from initial ideas into a final image. This is explored through a vast degree of research and planning all of which influence the final design. Within this unit the focus will remain on a representations of Spring/Summer 2016 beauty trends whether this be through a high street or high-end brands personal style. In addition the work must reflect a sense of both a sense of the artists individual style but also the professional nature of the brand itself. 

The brand element of this project is heavily based within the research and definition of the selected cosmetic company that is chosen. When analyzing this aspect and conducting research the 5 P’s should be consistently acknowledged, including Product, Packaging, Presentation, Promotion and Price Point. This analytical research should be accompanied alongside both visual and written responses that supply an in depth understanding of what is expected from the brands aesthetic. This knowledge will further shape an understanding of why certain products have become and remain staple items within numerous makeup kits throughout retail and the professional industry. This research will then translate into the visual results that construct the beauty aspect, whereby the design work and final outcomes establish an understanding of not only the theoretical knowledge behind the look but also the technical skills acquired for the final creation.

Beauty and the Brand Requirements:
2 Advertising images – Day & Night looks

2 Editorial looks – Mini spread exploring the theme/story behind the catwalk

2 Catwalk looks reflecting your chosen brand and the Spring/Summer 2016 trends.

Brands:

ILLAMASQUA

BOBBI BROWN

YSL

LAURA MERCIER

DIOR

REVLON

ELLIS FAAS

CHANEL

TOM FORD

SHISEIDO

CHARLOTTE TILBURY

NARS

MAX FACTOR

LANCOME

MAC

GIVENCHY

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