Monday, 15 February 2016

Editorial Inspiration Styling - Coach S/S 2016 Reinvented 1970's

Internet Ref: Shulman, A. (2016). Coach Spring/Summer 2016 Ready to Wear.Available: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/coach. Last accessed 15th Feb 2016.
Sora Choi by Steven Meisel for Coach Spring/Summer 2016 
Campaignhttp://fashnberry.com/coach-springsummer-2016-campaign-
steven-meisel/coach-spring-summer-2016-campaign-by-steven-meisel-5/
The concept behind the New York show for Coach's S/S 2016 collection was that of bringing forward the trends of the 1970's into a modern period. The show based at the High Line above Hudson Yard was the biggest yet for the brand and marked Stuart Vavers launch into into the creation of his first womenswear collection. The set, decorated with wooden walkways and grassland surroundings mimicked that of the campaign setting for the collections editorial series and enhanced the wild land surroundings for the collections theme. "Prairie housewife" was the description that dominated the design work of the show with an embodiment of delicate floral prints, chiffon drop waist dresses and patchwork embellishment. The era of the 1970's was brought forward into a wearable reconstruction of loose fit comfort garmentry and softened "flower power" patterning. This use of heavy femininity is then balanced out through a combination of leather contrast in the form of biker jackets, waistcoats and mini skirts. Leather elements were created in natural tones of tanned browns, cream and black to act as a contrast against the dainty florals. This use of leather constructs a tougher surface to the softer elements, emphasising a feeling of "wild femininity".
Coach S/S 2016 Ready to Wear
http://www.vogue.co.uk/fashion/spring-summer
-2016/ready-to-wear/coach




This combination of masculine additions to that of the softer 1970's elements is a personal stand out trend that also appeals heavily to my own personal style and also can be connected back to the previous trends put forward by Givenchy for this season in 2015 whereby pirate blouses were combined with that of skin tight leather additions. The two images taken here from the collection demonstrate a slightly darker take in comparison to the garmentry of a large majority of the rest of the show however I chose these in partial as their connection with that of the aesthetics of Givenchy is highly comparable as both take on the gothic tones that are prominent within the brands work. The season trend of the 1970's holds significant interest within my own personal tastes and this collections take on the era with the biker elements thrown in really captures my interest on a personal level while allowing me to take these recreations of the era forward into my own editorial designs. The stand out elements within this colleciton is definitely the marriage of the leather jackets with softer pieces such as the drop waist dresses and blouses which emphasises a collaboration of harsh opposites within a single design frame to reinvent the trends of previous decades. 



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