Editorial Inspiration Analysis - Rianne van Rompaey, Interview Magazine ft Givenchy 2016

The S/S 2016 editorial for Interview Magazine slightly differed from that of the have previously been analysed as Givenchy simply featured, as opposed to dominated the garmentry of the shoot. That being said there is a visible appearance of their key traits notable between the styling of the photography and the core ideology of the traditionally Givenchy aesthetic. This editorial is not only relevant to the season trends put forward by the fashion house but also takes into account a wider variety of fashion sources to produce a S/S trend based montage of images. The total of designers within these images include brands such as Burberry, Givenchy and Calvin Klein as styled by Karl Templer, however the image over (left) includes that of a Givenchy slip dress which reflected the lingerie aesthetic of their complete Ready to Wear SS16 show at New York Fashion Week. 

Image URL: http://www.fashiongonerogue.com/interview-slip-dress-fashion-editorial/

The use of photography and editing within this editorial can be closely linked to that of Givenchy as the images share a similar style to that of previous campaigns, for example S/S 14. The use of greyscale is a common reoccurring feature within many of the Givenchy campaigns which are either wholly or at least patricianly done in greyscale tones. If not it is used as a feature along with high contrast or burnout filters that reinforce the classic modern gothic tones of Tischi's ideology. In regards to this selection of campaign images in particular the use of black and white photography is done so against a higher balance of strong lighting which creates heavy shadowing on areas of the body, although the use of a bright bulb also adds dramatic lighting to the models face and high features. By focusing the light here it draws out attention to her hair/makeup but also the flood of light in marriage with the styling creates a innocently fresh take, which acts in turn as a contrast to the sensual nature of the silk and lace slip. The use of dramatic lighting is effective in black and white imagery as it constructs a mood about the picture, the harsh contrast of the model and the murky background are somewhat grungy and give an almost dirtied down illusion to the images despite their crisp set up. Shooting in a studio also adds a minimalist tone, directing the attention straight to the model and the garments that she has on her person. Studio shoots are commonplace for a lot of Givenchy's editorial work, often being used within their more atmospheric ideas that feature a rock 'n' roll edge to them. Strong poses set against strong crisp backgrounds that reinforce the drama of the look, in addition soft shadow overlays are also introduced to further enhance the dirtied down aesthetic of the shoot and create dimension between the model and her surroundings. Taking this information forward it is important when shooting for a Givenchy campaign to ensure a similar tone of grunge attitude with the use of shadowing, styling and crisp lighting effects.